Valley Clean Energy (VCE) is a community choice energy (CCE) utility program in the Davis/Winters/West Sacramento area. VCE wanted their campaign and collateral materials to reflect actual people and places from within their service area. The result was an approachable and friendly ad campaign using custom photography of local residents, designed to educate customers on their clean energy/utility choices. Direct mail, print materials, and a website were also created to inform the service area about the program and its many benefits.
