LibraryFest 2020, a virtual fundraiser for Walnut Creek and Ygnacio Valley Libraries, was sponsored by the Walnut Creek Library Foundation. Three days of virtual family programming followed by a virtual Celebration & Fundraiser with Silent Auction was exclusively promoted online this year, with social media, website and local online news promotions. The client wanted the event to feel fun and enjoyable, and converting the bright yellow day event branding into a night scene for the evening online celebration was a seamless transition.
