Aurora is a private school located in Oakland, California. Promotional materials, including a viewbook and Annual report, gave interested parents a full picture of the life and culture of the school. Bright colors, rich photography, and detailed infographics illustrate the core principles of the school and its teachers. An area-wide ad campaign included bus, BART, billboard and print ads to raise awareness of the school to parents of potential students. The campaign was carried over into school events and internal and external communications to create a consistent look to all materials from the school.
