Galileo Summer Camp blends STEM learning, creative exploration, and outdoor play for kids and teens across five U.S. regions. Urban Bird Design helped transform their reputation for inspired learning and wacky fun into a cohesive, recognizable brand. This included refining a simplified, colorful logo, developing a library of hand-drawn illustrations, launching seasonal campaigns full of energy and personality, and evolving their mascot—Rubber Chicken—into a distinctive character that captures the camp’s playful, creative spirit.
