Common Good Water focused on reducing agricultural water use by offering businesses and organizations ways to invest in water conservation through water offset credits that support farmers using specialized efficient irrigation methods. Most of the work was focused on water savings from alfalfa fields, which traditionally use a large amount of water. The updated logo and materials, including presentations, one sheets, and various infographics for the website all promoted the sale of offset water credits to various businesses and organizations. The money generated from the sales would be rolled back into the specialized irrigation program, enabling more farmers to purchase equipment and save more water in the California Central Valley.
