The City of Davis was looking to update their water conservation, use efficiency, and drought campaigns through the development of infographics and illustrations that could be used by city staff on outreach materials, social media, and the city website. Urban Bird Design and frequent agency partner Green ideals teamed up to develop a large series of graphics that illustrated all aspects of water conservation, from low water plants to fixing leaky faucets. A series of large maps and infographics were also created to explain how water is distributed in the city and how it is used. The character Doctor Davis Green, a character designed to introduce water-wise ideas to elementary age children, was also re-imagined and updated to reflect the new illustration style. All original illustrations were created digitally by UBD and customized to fit a variety of online uses.
