Gateway Public Schools—middle and high charter schools located in San Francisco— needed an updated logo and refreshed materials to showcase Gateway’s excellent academics and college attendance record. Their new logo reflects the diversity, cooperation, and ambition of its students. The 25-year logo was developed as a first step to introduce the new logo to the community and celebrate the school’s longevity. An annual report and matching billboards were created to showcase the vibrant diversity and academic achievement of the students along with enrollment materials for prospective parents.