The campaign for the Harvey Fellows was launched by the 28twelve Foundation to ensure continued, legacy funding for their scholarship program. The Harvey Fellows Program provides scholarships to Christian students who are pursuing graduate studies at premier universities in fields considered to be underrepresented by Christians and who possess a unique vision to impact society through their vocations. The logo was developed to illustrate the legacy of the program: many recipients go on to become mentors and donors themselves. The colored backgrounds of the campaign collateral show a modern, academic feel without becoming too campus or field specific.
