Marin Clean Energy, a Community Choice Energy (CCE) power company, had recently expanded to Napa and Richmond and needed an update to reflect their new customer base. Rebranded as MCE, their new campaign “We Have the Power…” focused on the power of local small businesses and residents to choose renewable energy, local jobs, and lower costs over PG&E’s standard offering. Images of local businesses and residents in Richmond, Marin, and Napa County were featured in a massive brand awareness campaign of web and print ads, billboards, buses and bus shelters throughout each area. A series of postcards, letters, and informative brochures were mailed to each resident to explain their automatically opted-in program benefits and how they work in conjunction with PG&E.
