Golden Gate Park Tennis Center had started a donor drive to rebuild their historic tennis club, but lacked a cohesive campaign and promotional materials to get the word out. The “Love All” campaign was based on artwork to be installed in the new clubhouse, but also reflected the community-minded mission of the club to make tennis accessible to all children in San Francisco (and incorporated a clever scoring reference). The materials presented a consistent brand for the capital campaign, and enabled donors to track the progress of their dollars at work through the quarterly newsletter.
